A Real Estate Agents Guide To Ending The Year Strong
If you’re anything like me, 2024 has been a rollercoaster of a year. We are now less than 70 days away from 2025 and your “typical” real estate agent is about to shut down for the rest of the year.
But not you. You’re not “typical.” You’re the agent that wants to crush the rest of this year and ensure that the start of 2025 is the best you’ve ever had.
So how do you do it? Well, it’s pretty simple if you follow this formula. I shared this formula with a group of real estate agents the other day and the room was pretty moved by how simple AND easy it really is. Check it out, and if you have questions, find me on social and shoot me a DM.
75 calendar day (tweak this number by asking Google how many calendar days are left in the year)
47 working days (tweak this number by looking at how many days off you plan on taking the rest of the year
10 weeks left in the year
2 CMA’s a day
94 CMA’s completed (based on the math above)
$7,500 avg GCI per sale in Cleveland (insert your avg GCI if you know it)
How much money can you make by March 2025?
How many listings can you take?
The plan:
2 CMA’s every single day, 5 days a week.
How:
Every past client
Every current client
Every person you know who owns a house
Script:
Hey _____, its _______. I was doing a home equity review for somebody that lives in your neighborhood and they were pretty shocked at home equity they had. While I have the report pulled up, are you interested in seeing how much equity you have in your house?
Here is what we know
More than 70% of homeowners have an interest rate below 5%.
If they didn’t have to refinance between 2020-2021, it’s for a reason. Either they didn’t know they could OR they weren’t planning on staying in their homes.
32% of homeowners who bought a house during COVID regret their decision
With home values going up YOY is most markets, homeowners have more equity today than they ever have had… What are they going to do with it?
Can they cash out and buy a retirement home?
Can they cash out and move to a new location?
Can they move up and use the equity they have as their DP to keep their payment the same despite interest rates?
These are the conversations that homeowners are having at dinner, with friends and with the people that cut their hair.
A financial advisor's job is to get people to give them more money. How do that do that? They talk about the future. They talk about planning and retirement. They talk about the need to be smart with their money.
How many people do you know that live somewhere they shouldn’t and that by asking the right questions you can get to their motivation and perhaps take listing or find an off-market opportunity to for buyers?
